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The original – Our sunrise

Our story begins with the 150g bar. The chocolate experts at Rübezahl Schokoladen developed the original SUN RICE milk chocolate. And because it is so delicious, we do what makes SUN RICE Original special to this day: we pack our light puffed rice in extra chocolate.

Slider-SUN-RICE-Fakten-1995
A bite for inbetween

Now no one has to break off pieces themselves, we'll do it for you! Just one year after the bar, SUN RICE comes in bite-sized portions in a practical tray.

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A Bitter Sweet Symphony

Chocolatey SUN RICE bites are now also available in fine dark chocolate.
An absolute indulgence - delicious to bite into!

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Now it's going to get crunchy!

We are breaking new ground with SUN RICE Crunchy: light and fluffy puffed rice with crunchy ingredients in a delicious cocoa cream, coated in milk or dark chocolate.

Slider-SUN-RICE-Fakten-2008
For all sweet tooths

When the best cereals like spelt, barley, wheat and buckwheat are bathed in milk cream with puffed rice, it's crunchy fun for the kids! With our Kid Crunchy, SUN RICE is now finding new fans among little snackers.

Slider-SUN-RICE-Fakten-2009
Enjoy fresh SUN RICE

SUN RICE does not only stay fresh and crunchy in the bag. In 2012, we introduced a practical resealable feature on our pack, which makes it easy to reseal the delicious bites. So each bite stays fresh even longer.

Slider-SUN-RICE-Fakten-2017
Be a nut!

The Crunchy Nut variety enriches the SUN RICE product family with freshly roasted hazelnut pieces in a delicious milk cream. No one can resist it!

Slider-SUN-RICE-Fakten-2018
Trick or treat!

New spooky fun for young and old: individually wrapped
SUN RICE Crunchys with a delicious filling of orange coloured milk cream, which is completely free of artificial colourings and exciting, crackling "popping candy".

Slider-SUN-RICE-Fakten-2020
Crunchy, Yummy, Funny!

Yes, sometimes a new style is needed: in 2020
SUN RICE will hit the shelves with a fresh look: a new, eye-catching design that remains true to our history, but above all to our motto:
"Packed with crunchy fun!"

Slider-SUN-RICE-Fakten-2021
The new SUN RICE world

The year has demanded a lot from us and we at SUN RICE have tried to sweeten the things with delicious moments for all of you. We look forward to continuing to make the SUN RICE world sunnier with you. "Let the sun rice!"

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The original – Our sunrise

Our story begins with the 150g bar. The chocolate experts at Rübezahl Schokoladen developed the original SUN RICE milk chocolate. And because it is so delicious, we do what makes SUN RICE Original special to this day: we pack our light puffed rice in extra chocolate.

A bite for inbetween

Now no one has to break off pieces themselves, we’ll do it for you! Just one year after the bar, SUN RICE comes in bite-sized portions in a practical tray.

A Bitter Sweet Symphony

Chocolatey SUN RICE bites are now also available in fine dark chocolate. An absolute indulgence – delicious to bite into!

Now it’s going to get crunchy!

We are breaking new ground with SUN RICE Crunchy: light and fluffy puffed rice with crunchy ingredients in a delicious cocoa cream, coated in milk or dark chocolate.

For all sweet tooths

When the best cereals like spelt, barley, wheat and buckwheat are bathed in milk cream with puffed rice, it’s crunchy fun for the kids! With our Kid Crunchy, SUN RICE is now finding new fans among little snackers.

Enjoy fresh SUN RICE

SUN RICE does not only stay fresh and crunchy in the bag. In 2012, we introduced a practical resealable feature on our pack, which makes it easy to reseal the delicious bites. So each bite stays fresh even longer.

Be a nut!

The Crunchy Nut variety enriches the SUN RICE product family with freshly roasted hazelnut pieces in a delicious milk cream. No one can resist it!

Trick or treat!

New spooky fun for young and old: individually wrapped SUN RICE Crunchys with a delicious filling of orange coloured milk cream, which is completely free of artificial colourings and exciting, crackling “popping candy”.

Crunchy, Yummy, Funny!

Yes, sometimes a new style is needed: in 2020 SUN RICE will hit the shelves with a fresh look: a new, eye-catching design that remains true to our history, but above all to our motto: “Packed with crunchy fun!”

The new SUN RICE world

The year has demanded a lot from us and we at SUN RICE have tried to sweeten the things with delicious moments for all of you. We look forward to continuing to make the SUN RICE world sunnier with you. “Let the sun rice!”